WhatsApp marketing is a dynamic service for digital marketing agencies, leveraging the platform’s vast user base to engage and convert potential customers. Key aspects include:
Broadcast Messages: Sending updates, promotions, and offers to a broad audience simultaneously.
Personalized Communication: Engaging with customers one-on-one to provide personalized service and build relationships.
Automated Responses: Using chatbots to handle common queries, ensuring quick and consistent customer service.
Rich Media Sharing: Sending images, videos, and documents to make messages more engaging and informative.
Group Messaging: Creating and managing groups to foster community and loyalty among customers.
WhatsApp marketing is effective due to its high open and response rates, offering a direct and personal way to reach and interact with the audience.
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